Rockbridge Growth Equity

A Long-Term Perspective

A Different Type of Investor

Established in 2007 by Brian Hermelin and Kevin Prokop, with the support of Dan Gilbert, founder of Quicken Loans, Rockbridge is a unique private equity platform with a distinct investment philosophy focused on long-term business building.

Our investment platform combines the flexibility of a financial sponsor with the benefits of a strategic partnership, allowing us to accelerate growth and profitability by leveraging our relationship with the Quicken Loans Family of Companies for unique access to industry and functional expertise.


million of equity invested by
Rockbridge since inception


Family of Companies team
members nationwide


unique and distinctive businesses
in the Family of Companies

Rockbridge is committed to helping our portfolio companies accelerate their growth and build long-term, sustainable value. Our relationship-based investment perspective builds lasting strategic partnerships focused on building the next generation of successful companies.

We partner directly with management teams to develop a vision for growth, determine the capabilities and investment necessary to make it happen, and provide the tools to execute that vision over our investment horizon. In the process, we work closely with all levels of the portfolio company to ensure a comprehensive approach to achieving our growth objectives.

We focus on strategic planning and business process improvements, leveraging our experience across several industries and functional areas. With our unique relationships across the broad Family of Companies, we are quickly able to develop solutions to key challenges facing companies in the Rockbridge Growth Equity portfolio.

We understand that the little things – we call them “inches” – often make all the difference. At Rockbridge, we act as a thought partner with our management teams. We work with our partners to identify the “inches” in their own companies: knowing that these seemingly small details can translate into great execution and ultimately make the difference between a good business and a great business.

"The Rockbridge partnership has allowed Connect America to achieve unparalleled success in the industry by helping to create a truly scalable and technology-enabled operational infrastructure."

Ken Gross, Founder & Executive Chairman Connect America

“The Rockbridge team brought the resources and capabilities to transform One Reverse into the largest company in the reverse mortgage space. The exceptional growth of our company would not have come to fruition without Rockbridge’s sponsorship.”

Gregg Smith, CEO & COO One Reverse Mortgage

"Rockbridge Growth Equity has been a valuable strategic partner for Triad Retail Media. Throughout this partnership, we have been able to accelerate our growth, expand internationally, and position Triad as the global leader in digital retail media."

Roger Berdusco, Former CEO Triad Retail Media

Let's Build
Something Great

Contact Rockbridge