SHINOLA was founded in 2011, as a luxury design brand with an unwavering commitment to crafting products that are built to last – from timepieces to leather goods, jewelry to audio. Our company operates an in-house watch factory on the fifth floor of the historic Argonaut Building in Detroit – where a team of artisans hand assembles timepieces and crafts premium leather straps. We create opportunities for our team members through skilled training (employing over 500 people, with an average of 100 in manufacturing at any given time depending on the production needs). We proudly concept all of our products in Detroit and globally source the best possible components. We also work with seasoned manufacturers both in the United States and around the world that meet our high standards of quality across a variety of categories. It has been our belief since Day 1 that a true manufacturing company is built not by the things it makes?but by the people who make them.